
The Company is engaged in the business of retailing of gift items, greeting cards, perfumes and stationary items. The Company operates in three business segments: Greeting Cards, Stationery and Gifts. The Company's wholly owned subsidiary is Archies Online.Com Limited.

If we look at the past 3 quarters (Jun - Dec. 09), sales and net profit is on constant increase. And so is the EPS. This EPS collectively for 3 quarters comes at 11.2 With March quarter numbers to be added, it could easily go above 14-15. If we take the forward EPS at say 14 levels, stock is trading at 6-7 PE ratio at CMP of 95 which is very attractive level from investment perspective.
Also, it's book value of Rs. 118 makes it an small cap value stock to buy at this level.
Looking at the stock value, attractive stock valuations, one may buy stocks as short to medium term investment with a target price of Rs. 140 - 150.